The people behind The Good CFO
Our collective isn’t built from finance generalists who learned agencies. It’s built from agency veterans who became exceptional CFOs — people who scaled shops from startup to exit, led finance at WPP-network firms, won CFO of the Year, and co-produced a #1 NBC primetime series.
Let's TalkAgency veterans who became exceptional CFOs.
When you work with The Good CFO, you’re not getting a consultant who studied your industry. You’re getting someone who lived it — plus the collective wisdom of the whole partner group behind them.
Matthew Everitt
Founder & CEO · 20+ years World of Dance · Cossette · PainePR · Moontide View profile →
Vincent Nguyen
Founder & Managing Partner · 13+ years Foodbeast · Column Five · Pattern · World of Dance View profile →
Steven Orenstein
CFO Partner · 40+ years 72andSunny · WONGDOODY · McCann-Erickson View profile →
Lindsey Head
CFO Partner · 20+ years J Public Relations · Sparq View profile →
Myles Watling
CFO Partner · 20+ years The Phelps Group · 9thWonder · TBWA/Chiat Day View profile →
Aubrey Zuelke
CFO Partner · 20+ years StoryFile · Coast Reproductive · Barsa & Company View profile →Behind every engagement
The partners lead the work. They don’t do it alone. Every client is supported by controllers, analysts, bookkeepers, HR consultants, recruiters, and AI & automation engineers — agency-trained, and matched to what your agency actually needs right now. We don’t publish their names. They’re the reason our clients keep us, and we’d rather not make them a target.
You're not hiring one person. You're getting an entire finance team.
CFO Partner
One dedicated CFO serving as your financial leader, strategic advisor, and trusted thought partner.
CFO Brain Trust
A curated peer group of CFOs providing collective wisdom, fresh perspective, and proven insight.
Support Team
Analysts, controllers, and HR experts handling the details so your CFO can focus on what matters most.
Run finance for an agency? Join the Collective.
The Collective is a community of agency finance leaders — a place to share tools, compare notes, and, for fractional CFOs, fold your book under The Good CFO for access to our team and the Hub.
Explore the Collective →Work with people who've actually run agency finance.
Every engagement is led by a partner who has done the job inside an agency like yours — with the whole team behind them.
Let's Talk