Fractional CFO for marketing and media agencies
A seasoned CFO in your corner — someone who has scaled agencies, led acquisitions, and sat across from founders and boards — engaged for the fraction of the week you actually need.
What a fractional CFO actually does for an agency
A fractional CFO is a senior financial leader who works with your agency part-time, giving you the strategic horsepower of a full-time CFO at a fraction of the cost and commitment. For most growing agencies, that is exactly the right amount: enough to set financial strategy, run the numbers that matter, and be in the room for the decisions that shape the business — without carrying a mid-six-figure salary before you are ready.
Our CFOs do the work that generalist firms skip. They own the financial model, pressure-test pricing and utilization, build the forecast, manage banking and lender relationships, and sit beside you when it is time to raise capital, buy another shop, or plan an exit. They translate the P&L into decisions, not just reports.
Built from the CFO chair, not a spreadsheet template
Every partner in our collective has held the CFO or COO seat inside real agencies. One scaled a creative shop from $6M to $130M+ and led its holding-company sale. Another grew a PR firm from $750K to nearly $25M across a transatlantic expansion. That experience is the difference between a CFO who understands WIP, media margins, and pass-through revenue on day one, and one who needs a quarter to learn your business.
What’s included
- Financial strategy, modeling, and scenario planning
- Cash flow management and 13-week cash forecasting
- Pricing, utilization, and profitability strategy
- Board, owner, and lender/banking relationships
- M&A support — buy-side, sell-side, and integration
- A full support team of controllers and analysts behind your CFO
Who we provide this to
We deliver fractional cfo exclusively for the industries we come from:
Common questions
When does a marketing agency need a CFO?
Usually somewhere between $3M and $30M in revenue, or whenever financial decisions start outrunning the founder’s bandwidth — pricing that no longer holds, cash that feels tight despite growth, an acquisition or capital raise on the horizon. If you are making seven-figure decisions on gut feel, it is time.
Fractional CFO vs. full-time CFO — what’s the difference for an agency?
A full-time CFO costs $250K–$450K all-in and is often underutilized at agencies under ~$30M. A fractional CFO gives you the same seniority for the hours you actually need, and with us you also get a controller and analyst bench — so nothing falls through the cracks between strategy and execution.
Let’s talk about your fractional cfo.
Tell us where things stand today and we’ll show you what senior, agency-specific support looks like — without the full-time cost.