Finance and HR for advertising agencies
Media-buying margins, client compensation structures, and the financial discipline to scale without losing control — from a team that has led advertising agency finance at the highest level.
The economics of client work, understood
Advertising agencies carry complexity most finance people never see: media buying and its margins, staff-plan and commission-based compensation, pass-through production costs, and clients who dictate payment terms. Getting this wrong quietly erodes margin; getting it right is a competitive advantage. We bring controllership and CFO leadership that handles agency compensation structures and media economics as a matter of routine.
Household-name agency pedigree
This is the deepest bench we have. Our advertising CFOs have served as CFO or COO at 72andSunny — scaling it from $6M to $130M+ — as well as WONGDOODY, Battery Agency, The Phelps Group, and 9thWonder, with earlier finance leadership at McCann-Erickson, Young & Rubicam, and DavisElen. When we say we understand advertising agencies, we mean it in the most literal way possible.
Services we provide for advertising agencies
One team covers the whole finance and HR function. For advertising agencies, we most often lead with:
A financial partner who already speaks advertising agencies.
No ramp-up, no learning your model on your dime. Let’s talk about what your finance and HR function should look like.