Finance and HR for PR and communications agencies
Financial rigor for retainer-based and project-driven models — built by the CFO who grew a PR firm from $750K to nearly $25M.
Schedule a ConversationBuilt for the retainer model
PR and communications firms run on a blend of retainers and projects, which makes revenue predictability, staffing to committed hours, and margin management the whole game. We bring the forecasting, profitability analysis, and reporting discipline that turn a book of retainers into a stable, scalable, and — when the time comes — sellable business.
A CFO of the Year on your side
Our team includes the CFO who grew J Public Relations from $750K to nearly $25M — including US and UK expansion and M&A — and was named San Diego CFO of the Year for the effort, a four-time finalist. We know what financial leadership looks like at a PR firm because we have done it, at scale.
Services we provide for pr & communications agencies
One team covers the whole finance and HR function. For pr & communications agencies, we most often lead with:
Common questions
How is accounting for a PR firm different from a normal business?
Retainers and deferred fees have to be recognized in the right period, project work tracked separately, and staffing mapped to committed hours. Get it right and a book of retainers becomes a stable, scalable — and, when the time comes, sellable — business.
When does a PR or communications agency need a fractional CFO?
When retainer revenue, staffing, and cash need managing as a system rather than a spreadsheet — usually in the $2M–$20M range. We bring the forecasting and profitability discipline built specifically for the retainer model.
A financial partner who already speaks pr & communications agencies.
No ramp-up, no learning your model on your dime. Let's talk about what your finance and HR function should look like.
Schedule a Conversation