The Good CFO
The Hub · Product Tour

Real-time financial intelligence, built for agencies.

Every client gets the Hub: the clarity a great CFO provides — where cash is heading, whether the work is profitable, how the team is utilized, and what to do next — in one place, refreshed weekly, in the language agencies actually use.

Your agency, at a glance.

One CFO Brief brings cash, profitability, utilization, and the signals that need your attention onto a single screen.

CFO Brief
hub.thegoodcfo.com/c/demo
CFO Brief
"Your agency's financial picture, the moment you log in."

Where cash is headed — and reporting that falls right out of it.

A rolling 13-week forecast refreshed weekly, plus board- and owner-ready cash reporting with no spreadsheet wrangling.

Cash Flow — 13-week forecast
hub.thegoodcfo.com/tools/cash/demo
Cash Flow forecast
"Know exactly where cash is headed for the next 13 weeks."
Cash Report — client-ready
hub.thegoodcfo.com/tools/cash/demo · Present
Cash Report deck
"Polished weekly cash reporting — no spreadsheet wrangling."

The truth behind the top line.

Team utilization against capacity, WIP you've earned but not yet billed, and real gross margin by client — the three numbers that tell you whether the work is healthy.

Utilization
hub.thegoodcfo.com/tools/utilization/demo
Utilization
"See who's billable, who's over capacity, and who's below target."
WIP — revenue earned, not yet billed
hub.thegoodcfo.com/tools/wip/demo
WIP
"Every hour of unbilled work, by client — so nothing slips."
Client Profitability
hub.thegoodcfo.com/tools/client-profitability/demo
Client Profitability
"Rank every client by real gross margin — fund the winners, fix the rest."

Financials in agency language — and the market outside your walls.

Agency-format P&L against budget and prior year, plus curated industry intelligence for your market.

Financials — agency-format P&L
hub.thegoodcfo.com/tools/financials/demo
Financials
"P&L the way agencies read it — AGI, personnel ratios, EBITDA, against plan."
Industry Intel
hub.thegoodcfo.com/tools/intel/demo
Industry Intel
"Agency-market news and benchmarks, curated to your world."

A CFO doesn't just hand you numbers. They tell you what to do.

CFO Insights reads the data and drafts the "what a Good CFO would say" — what the numbers mean, and the move to make next.

CFO Insights
hub.thegoodcfo.com · ✦ CFO Insights
CFO Insights
"AI-drafted CFO commentary on what the numbers mean — and what to do."

It meets your agency where it already runs.

The Hub is built around the tools agencies actually use — across accounting, time tracking, project management, and CRM.

Accounting

QuickBooks OnlineQuickBooks DesktopXeroNetSuiteSage IntacctFreshBooksBill.comSpreadsheet / Manual

Time Tracking

HarvestTeamworkTogglClockifyTempoEverhourFloatClickUpMonday.comSpreadsheet / Manual

Project Management

AsanaMonday.comClickUpTrelloJiraBasecampWrikeNotionSpreadsheet / Manual

CRM

HubSpotSalesforcePipedriveZohoCopperInsightlyMonday.comSpreadsheet / Manual

These are the tools we work with and are fluent in — the systems agencies actually run on. The Hub connects live to QuickBooks Online and Harvest today; other systems feed in through imports.

Let's Talk

See the Hub on your own numbers.

Book a walkthrough and we'll show you what your agency looks like in the Hub — cash, profitability, utilization, and the next move.

Book a walkthrough