Built for agencies.
Not adapted for them.

The Good CFO is a full-stack finance and HR firm built exclusively for media, advertising, and marketing agencies, big and small. Our partners have sat in the CFO chair at the agencies that define this industry — and they bring that experience directly to yours.

CFO Leadership Experience:
Cossette Roadtrip Nation 72andSunny Hawthorne Advertising The Phelps Group Foodbeast Idea Hall Young & Rubicam Groove Cruise Ground Zero Advertising Ogilvy Rebel Ventures WONGDOODY Apiary Digital McCann-Erickson World of Dance PainePR Wunderman Thompson TBWA/Chiat Day Moontide Column Five J Public Relations Ondalinda Pattern

The leaders behind the work.

Our partners are former CFOs, controllers, and HR leaders who built their careers inside the agencies we now serve. They've led the financials through acquisitions, international expansions, holding company sales, and everything in between. When you work with The Good CFO, you're not getting a consultant who studied your industry — you're getting someone who lived it.

250+ Combined years of agency finance and HR experience
9 Partners across CFO and HR disciplines
5 Partners with agency holding company experience
Matthew Everitt, Founder and CEO of The Good CFO
Matthew Everitt Founder & CEO World of Dance · Cossette · PainePR · Moontide
Vincent Nguyen, Founder and Managing Partner
Vincent Nguyen Founder & Managing Partner Foodbeast · Column Five · Pattern
Aubrey Zuelke, CFO Partner
Aubrey Zuelke CFO Partner StoryFile · Coast Reproductive · Barsa & Company
Lindsey Head, CFO Partner
Lindsey Head CFO Partner J Public Relations · Sparq
Myles Watling, CFO Partner
Myles Watling CFO Partner The Phelps Group · 9thWonder · TBWA/Chiat Day
Steven Orenstein, CFO Partner
Steven Orenstein CFO Partner 72andSunny · WONGDOODY · McCann-Erickson

You're not hiring one person. You're getting an entire finance team.

CFO Partner

One dedicated CFO serving as your financial leader, strategic advisor, and trusted thought partner.

CFO Brain Trust

A curated peer group of CFOs providing collective wisdom, fresh perspective, and proven insight.

Support Team

Analysts, controllers, and HR experts handling the details so your CFO can focus on what matters most.

Every finance and HR role your agency needs.

From strategic CFO leadership to day-to-day bookkeeping — we staff every finance and HR role on a fractional basis, so you get senior expertise without the full-time overhead.

Fractional CFO

Strategic financial leadership, financial vision, and owner / board relationships — without the cost of a full-time hire.

Controller

Financial close, reporting integrity, compliance, and AP/AR oversight. Clean books, every month, on time.

FP&A / Financial Analysis

Budgeting, forecasting, WIP analysis, and project profitability. Manage by numbers — not instinct.

Bookkeeping & Accounting

General ledger, reconciliations, and day-to-day accounting. Accurate books, delivered on time, every month.

Systems & Automation

Tech stack integration, workflow design, and AI enablement. Modernize how your back office operates — and what it's capable of.

HR Services

People strategy, compliance, and employee relations. We handle the people side so you can focus on your clients.

Recruiting

Full-cycle talent acquisition across finance, HR, creative, and marketing roles. We know your industry, so we know exactly who you need.

We know your business because we came from it.

Every industry we serve is one our CFO partners have actually worked inside — not advised from the outside.

Creative Agencies

WIP management, project profitability, and financial infrastructure for full-service and boutique creative shops.

Digital Marketing Agencies

Performance economics, tech stack integration, and growth-stage financial planning for digital-first agencies.

Advertising Agencies

Media buying margins, client compensation structures, and the financial discipline to scale without losing control.

PR & Communications Agencies

Financial rigor for retainer-based and project-driven models — built by a team that's led PR agency finance at scale.

Media Companies

Complex, multi-entity media structures handled with precision — from content studios to digital media holding companies.

Events & Entertainment

Financial and HR structure for live event producers, lifestyle media brands, and people-driven creative businesses.

The difference shows up in the numbers.

Our partners have been in the room for some of the industry's most significant growth stories. Here's what that looks like in practice.

$750K → $25M

A PR firm grew from boutique shop to industry leader over a decade of CFO leadership — navigating two acquisitions, a transatlantic expansion, and four consecutive CFO of the Year finalist nominations along the way.

PR & Communications Agency
$6M → $130M+

A creative agency scaled revenue more than 20× over a multi-year CFO engagement, culminating in a successful holding company acquisition — with financial infrastructure built to support the deal from day one.

Full-Service Creative Agency
65% revenue growth

An advertising agency achieved sustained, profitable revenue growth over a multi-year CFO and controller engagement — with reporting systems and forecasting discipline that gave leadership real visibility into what was driving it.

Advertising Agency

A consigliere. Not a number-cruncher.

"The best CFOs in creative companies do two things simultaneously: build the operational discipline that drives growth, and protect the creative and entrepreneurial spirit that makes the work worth scaling."

Every CFO in this collective has spent their career thinking about, practicing, and trying to perfect one role: the consigliere. Not just the mechanics of financial management, but the deeper practice — the trusted right hand who sees the whole board and speaks into the most important decisions before they've already gone sideways.

There's a reason this firm is called The Good CFO. Greatness in this role requires two things working simultaneously: be good — skillful, strategic, rigorous — and do good — ethical, fair, compassionate in how you wield influence. A business thrives on profits. It flourishes when it has purpose. The CFO who operates at that intersection is the one who actually changes things.

That's what The Good CFO was built to be. Not the firm that comes in with controls and constraints and slowly squeezes the life out of what made you worth building in the first place — but the partner who brings the financial rigor that unlocks growth and the operational clarity that gives your creative engine more room to run, not less.

Agency leaders deserve a financial partner who actually understands their world.

We come from media, advertising, and entertainment — and we pair that experience with a systems-thinking methodology that helps agencies move from chaos to clarity, and from reactive management to intentional, strategic design.