Finance and HR for digital marketing agencies
Performance economics, tech-stack fluency, and growth-stage financial planning for digital-first agencies that scale fast and need their finance function to keep up.
Schedule a ConversationFinance that keeps pace with performance
Digital agencies grow fast and change shape quickly — new service lines, pass-through media spend, performance-based fees, and a tech stack that multiplies every quarter. That speed is exactly when finance tends to break. We build the reporting and forecasting that keep pace: clean separation of media pass-through from fee revenue, margin visibility by service line, and models that tell you what the next stage of growth will actually cost.
We are also fluent in the systems digital agencies run on, and we connect them so your finance data stops living in five disconnected tools. That is where our AI & Systems Automation work often starts.
Backed by digital-native finance leaders
Our partners have served as fractional CFO and controller for digital and integrated agencies — Apiary Digital, Pattern/Domaine, Soda & Lime — where tech-forward, data-driven finance is the baseline expectation, not a nice-to-have.
Services we provide for digital marketing agencies
One team covers the whole finance and HR function. For digital marketing agencies, we most often lead with:
Common questions
Do you do bookkeeping for digital marketing agencies?
Yes — bookkeeping for digital marketing agencies is built around how you actually bill: pass-through ad spend kept out of your revenue, performance and retainer fees recognized correctly, and margin visible by service line. Clean books your controller and CFO can build on.
How do you handle pass-through ad spend in the books?
We separate media you buy on a client’s behalf from the fees you actually earn, so your revenue and margins reflect the agency’s real economics — not an inflated top line that makes a thin month look healthy.
When does a digital agency need a fractional CFO versus just a bookkeeper?
A bookkeeper keeps the records; a fractional CFO tells you what they mean — what growth will cost, which service lines make money, and where cash is heading. Fast-scaling digital agencies usually need both, and we staff them on one team.
A financial partner who already speaks digital marketing agencies.
No ramp-up, no learning your model on your dime. Let's talk about what your finance and HR function should look like.
Schedule a Conversation