The Good CFO
CFO Partner

Steven Orenstein

40+ years in agency finance · 72andSunny · WONGDOODY · McCann-Erickson

About Steven

Steve brings more than 40 years of agency CFO and COO experience — including scaling 72andSunny from $6M to $130M+ in revenue and leading its acquisition by a holding company, and 11 years as CFO of WONGDOODY through its own holding-company sale. He is a trusted partner to agency founders navigating growth, transformation, and exit.

His earlier career reads like a map of the advertising industry: SVP Finance at McCann-Erickson, plus finance leadership at Young & Rubicam, DavisElen Advertising, and the Kern Organization, and CFO/COO roles at Battery Agency (a 51% holding-company sale), Tool of North America, and Neato.

Selected experience & credentials

  • CFO/COO: 72andSunny (scaled $6M → $130M+; led holding-company acquisition)
  • CFO: WONGDOODY (11 years, through holding-company sale)
  • CFO/COO: Battery Agency (51% HoldCo sale), Tool of North America, Neato
  • Earlier: SVP Finance, McCann-Erickson; Young & Rubicam; DavisElen Advertising
Let's Talk

Want Steven — and the team behind them — on your side?

Every engagement pairs a lead CFO with the full team, so you get one trusted advisor and the wisdom of the whole group.

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