A webinar engine that fills the calendar — and watches itself
A weekly, time-critical webinar funnel that runs itself — and reports its own health every 3 hours, because silence is a failure mode too.
The challenge
A growth-marketing agency ran a weekly, time-critical webinar funnel with zero monitoring: if a step silently broke on a Sunday, nobody knew until leads complained.
What we built
The full lead lifecycle — opt-in with attribution capture, automatic webinar registration, a reminder sequence that adapts to late registrants, call booking, payment alerts — plus a watchman that checks every workflow every 3 hours, classifies each as errored, silent, or healthy, and posts a Slack digest. Silence counts as failure.
The production workflow
Form opt-in
webhook triggerRegister in Zoom
unique join linkWrite link + tag
contact updatedSmart reminders
anchored to event timeBooking → pipeline
deal createdPayment alert
#wins channelThe result
One funnel produced 478 booked sales calls. On its very first run, the watchman caught a payment-notification workflow that had been silently dead — fixed the same day. Registration-to-join-link automation now verifies at 100%.
Anonymized, illustrative recreation of a real build.
Capabilities used in this build
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